How to reanimate objects in corporation archives in an experience-oriented setting and how to transfer them into the digital sphere to explore new potential?
Corporation archives are widely thought to be inaccessible and dusty. Their value is notoriously underestimated. Using the example of the archives of the long established Bally Shoefactories, I explore their potential. An appropriate presentation of archived artefacts serves the purpose of transferring past knowledge into the future, thus making history tangible and cultivating the visual grammar of a brand. «Atelier Bally» allows mashing up old structures in archives and facilitates serendipitous discoveries. The web app offers a new form of conveying insights and provides the employees with a handy research tool for inspiration and creation. The «Atelier» framework demonstrates new opportunities to access and use archives suitable for a broad range of institutions.