Trends & Identity

Is sneaker hype really dead? For years, sneakers from Nike, Jordans or Adidas sold out instantly, fueling a booming resale market. Today, shelves are full, comments mock new releases, and collectors abandon once carefully curated pairs. Experts agree the market will keep growing, but the hype seems past its peak. So what now? Can footwear hype return, or will relevance depend on more than artificial scarcity? This zine explores signals of change, focusing on three major shifts shaping the future of kicks: sustainability, lifestyle and gender. Each category includes smaller phenomena that together sketch possible directions for the industry. While not every question can be answered, one thing is clear: sneakers remain cultural symbols, but their meaning and market dynamics are evolving.