Trends & Identity

The Micortrend Trend Grow it yourself (GIY) is driven by the pleasure of growing one’s own food. It supports the idea that growing, harvesting, and collecting your food creates a deep connection to what we put into our bodies.

It is a reminder that we are a part of nature and how important this connection is to our happiness and well-being. As technology advances and we drift further from nature, we long to reconnect with the rhythms of the earth and embrace organic food.

GIY is increasingly growing stronger through phenomena like online content about self-sufficiency, where activities like foraging for mushrooms, fruits, and nuts, as well as growing new vegetables from kitchen scraps are encouraged. Community gardens and more people discussing these topics in everyday life are contributing to growth too. Growing our own food not only saves money and food waste but also tastes better and is fresher than store-bought food.

Most of us live in apartments in cities and few of us have a garden or a vegetable patch. But there are new, creative and innovative ways like vertical gardening with hydroponics systems which allow us to grow plants without soil by using nutrient-rich water solutions.

Different from cottage core, which also promotes time for yourself, a retreat into nature and a slower more conscious life, GIY is much more focused on community and enjoying pure pleasure without money. Mother Earth provides us with everything we need. Similar to the Back-to-land/self-sufficiency movement of the seventies, it is much more about creating an alternative path between capitalism and socialism, fostering autonomy and a democratic community.