Trends & Identity

For this trend research assignment for the Trends & Identity Class of 2025, we were tasked with investigating the paradox of speed. This theme inspired us, Julia Ranzi and Sally Ndiaye, to explore how Gen Z navigates fast-paced digital life and shifting social behaviors.

From the Start, Julias interests have been focussed on understanding the trends around FOMO, JOMO, MOMO, and related phenomena, which show how young people navigate the pressures and pleasures of participation in a hyper connected world. Sallys curiosity focuses on a cultural shift: “Why is Gen Z less drawn to dancing at clubs?”, Which let us uncover deeper questions about social expiriences, digital life, and changing values.

This collaboration merges those complementary interests to map a larger picture of how Gen Z experiences time, connection, and social engagement. Together we try to shed light on the tensions, choices, and emerging behaviors that characterize this generation’s approach to belonging and presence. This research is a reflection of our commitment to listen, observe, and interpret these very fast evolving cultural trends with empathy and critical insight. It is both a personal and intellectual journey into understanding a generations search for balance in the midst of rapid change.